Sales Consultant Training Program: Knowledge. Skills. Results.

Sales Consultant Training Program: Knowledge. Skills. Results.

Categories: Sales
Wishlist Share

About Course

Selling smart home security isn’t just product knowledge, it’s understanding the homeowner’s real concerns, presenting the right package, and walking them through financing without losing the deal. This course teaches you exactly how.

Created by the team at Secure Home & Automation, a Brinks Home Security premier partner, this program shows you what actually works in the field. You’ll get the pitch frameworks, objection scripts, and product training needed to confidently represent the full lineup, from essentials packages to platinum-tier systems with full automation. You’ll learn how to position the zero-down financing option, qualify leads efficiently, and coordinate clean handoffs to installation so customers stay happy and referrals keep coming.

If you’re a dealer partner, a new sales rep, or scaling a team, this is the structured training that gets you to closed deals faster.

Show More

What Will You Learn?

  • Tell the 160-year Brinks Home story in a way that builds instant trust and credibility with any customer.
  • Explain every component in the Brinks Home product lineup — including the IQ4 Panel, Smart Lock, Smart Thermostat, Smoke & CO₂ detectors, Smart Garage Control, Smart Lighting, Doorbell Camera, Indoor Camera, Outdoor Camera, and Floodlight Camera.
  • Match the right Brinks Home package — Interactive, Doorbell, Video, or Video Plus — to the right customer based on their specific needs.
  • Open a sales conversation with confidence using the proper greeting and a genuine, observation-based rapport-builder.
  • Run the complete 7-question discovery process to uncover each customer's real needs, household details, and emotional motivation.
  • Identify the right equipment swaps (motion sensor vs. glassbreak sensor, etc.) based on the customer's pets, home, and lifestyle.
  • Handle the nine most common objections you'll face in the field — including price, contracts, bad reviews, DIY competitors, and credit concerns — using word-for-word power rebuttals.
  • Close more deals by reading the moment, choosing the right rebuttal angle, and turning every objection into an opportunity to educate.

Course Content

Module 1: Know your brand. Own your story.
This module grounds new consultants in the 160-year Brinks legacy, the foundation every sales conversation is built on. You'll learn how Perry Brinks launched the company in Chicago in 1859 as a cash and valuables courier, how it became America's most trusted armored carrier through the 1900s, and how that same commitment to protection evolved into Brinks Home Security in the 1980s. By the end, you'll be able to confidently tell the story that turns "Brinks" from a name customers recognize into a brand they trust on sight, backed today by Alarm.com technology in millions of homes.

  • The History of Brinks Security
  • From Armored Trucks to Smart Homes
  • ⚠ Module 1 Quiz

Module 2: Smart Home Security Components Explained
A complete walkthrough of every device in the Brinks Home system, so you can recommend with authority and answer any technical question on the spot. You'll cover the touch screen keypad with 2-way voice, door and window sensors, the 80-lb motion detector (and when to swap it for a glassbreak detector), smart locks with remote access, indoor/outdoor/spotlight cameras with 2-way audio, smart thermostats, light modules for occupancy simulation, flood detectors, and the GoControl garage door sensor. Each component is explained in plain language with the use case that makes it valuable to the customer.

Module 3: Steps to a Sale
Your smile opens doors. Your questions close deals. The on-the-doorstep playbook for turning a cold introduction into a customized recommendation. You'll learn the proper greeting of the day, how to build rapport with genuine, observation-based compliments (and which topics to avoid), and the full 7-question discovery process that uncovers what every customer actually needs: ownership status, household size, medical considerations, pets, prior knowledge, equipment preferences, and — most importantly — the emotional trigger behind reaching out. The module closes with how to use those answers to recommend the right package every time, never one-size-fits-all.

Module 4: Top Client Objections & Power Rebuttals
This is the most-used module in the entire program — your word-for-word playbook for the eight objections you'll hear most often in the field. You'll work through proven responses to the toughest pushbacks consultants face every day, including "it's too expensive," "I've read bad reviews about your company," "I had a bad experience with this company before," "I live next to a police officer," "there's no crime in my area," "I'll just use the existing system in the house," "I like DIY systems like Ring or SimpliSafe," "I don't want a contract," and "I don't want to run my credit — no hard inquiry." Each objection comes with three to four layered rebuttals, ranging from value reframes and hard statistics to empathy-led responses, so you can read the moment, choose the right angle, and keep the conversation moving toward a confident close.

Student Ratings & Reviews

No Review Yet
No Review Yet