Module 1: Know your brand. Own your story.
This module grounds new consultants in the 160-year Brinks legacy, the foundation every sales conversation is built on. You'll learn how Perry Brinks launched the company in Chicago in 1859 as a cash and valuables courier, how it became America's most trusted armored carrier through the 1900s, and how that same commitment to protection evolved into Brinks Home Security in the 1980s. By the end, you'll be able to confidently tell the story that turns "Brinks" from a name customers recognize into a brand they trust on sight, backed today by Alarm.com technology in millions of homes.
The History of Brinks Security00:00:00
From Armored Trucks to Smart Homes00:00:00
Module One Knowledge Check
Module 2: Smart Home Security Components Explained
A complete walkthrough of every device in the Brinks Home system, so you can recommend with authority and answer any technical question on the spot. You'll cover the touch screen keypad with 2-way voice, door and window sensors, the 80-lb motion detector (and when to swap it for a glassbreak detector), smart locks with remote access, indoor/outdoor/spotlight cameras with 2-way audio, smart thermostats, light modules for occupancy simulation, flood detectors, and the GoControl garage door sensor. Each component is explained in plain language with the use case that makes it valuable to the customer.
Components Deep Dive
Equipment Line up
The IQ4 Smart Hub
Smart Lock
Smart Thermostat
Smoke & CO₂ Detection
Smart Garage Control
Smart Lighting
Floodlight Camera
Outdoor Camera
Doorbell Camera
Indoor Camera
Brinks Home™ Packages
Package 1: Interactive Package
Package 2: Doorbell Package
Package 3: Video Package
Package 4: Video Plus Package
How to Recommend the Right Package
Module 2 Wrap-Up
Module 2 Quiz
Module 3: Steps to a Sale
Your smile opens doors. Your questions close deals.
The on-the-doorstep playbook for turning a cold introduction into a customized recommendation. You'll learn the proper greeting of the day, how to build rapport with genuine, observation-based compliments (and which topics to avoid), and the full 7-question discovery process that uncovers what every customer actually needs: ownership status, household size, medical considerations, pets, prior knowledge, equipment preferences, and — most importantly — the emotional trigger behind reaching out. The module closes with how to use those answers to recommend the right package every time, never one-size-fits-all.
First Impressions Matter – The First 30 Seconds Set the Tone
The Questionnaire — Ask the Right Questions, Recommend the Right Solution
Common emotional triggers and how to respond:
How to Close the Discovery
Module 3 Wrap-Up
Module 3 Knowledge Check
Module 4: Top Client Objections & Power Rebuttals
This is the most-used module in the entire program — your word-for-word playbook for the eight objections you'll hear most often in the field. You'll work through proven responses to the toughest pushbacks consultants face every day, including "it's too expensive," "I've read bad reviews about your company," "I had a bad experience with this company before," "I live next to a police officer," "there's no crime in my area," "I'll just use the existing system in the house," "I like DIY systems like Ring or SimpliSafe," "I don't want a contract," and "I don't want to run my credit — no hard inquiry."
Each objection comes with three to four layered rebuttals, ranging from value reframes and hard statistics to empathy-led responses, so you can read the moment, choose the right angle, and keep the conversation moving toward a confident close.
“It’s too expensive.”
“I’ve read bad reviews about your company.”
“I had a bad experience with this company before.”
“I live next to a police officer.”
“There’s no crime in my area.”
“I’ll just use the existing system in the house.”
“I like DIY systems (Ring, SimpliSafe, etc.).”
“I don’t want a contract.”
“I don’t want to run my credit / No hard inquiry.”
Module 4 Wrap-Up
Module 4 Knowledge Check
